Destinate NZ

We are a collective of experienced tourism sales and marketing professionals dedicated to helping destinations and tourism businesses grow. Our team works collaboratively to deliver tangible results, educate operators on industry best practices, and build meaningful relationships with the travel trade. As a full-service collective, we provide comprehensive marketing, sales, and PR strategies that are tailored to your business goals, without the huge overheads. We believe in combining creativity with data-driven insights to elevate your brand and drive long-term success in the tourism industry. After decades working with large tourism businesses and managing big budgets, Michelle realised that smaller operators often miss out on the same opportunities. She founded Destinate to offer owner-operator tourism businesses and smaller regional tourism organisations access to senior-level marketing expertise at a fraction of the cost. I’m passionate about helping my clients achieve success and love seeing them gain visibility and impact in international markets. Available for inbound/outbound NZ, Austalia, and Western Markets representation, PR/Media and Crisis Communications, Brand Development and Graphic Design.