Destination Riverina Murray

Destination Riverina Murray is one of seven Destination Networks responsible for driving the growth of the visitor economy in each respective region to help achieve the NSW Government’s overnight visitor expenditure goal for 2030, aligning to the Destination NSW Visitor Economy Strategy 2030 and the Riverina Murray Destination Management Plan. Destination Riverina Murray is a large and diverse region with offices located in Wagga Wagga (Riverina) and Barham (Murray). Destination Riverina Murray will make a positive contribution towards the NSW Government’s overnight visitor expenditure goal for 2030 by working towards the following key objectives: - Increase visitation, length of stay and expenditure to the region year-on-year. - Position the Riverina Murray as one of the leading regional destinations for nature based activities and experiences, Aboriginal tourism, regional conferencing, and agritourism. - Encourage local residents to experience the region and become champions for the visiting friends and family market. - Increase the number of large scale events with a focus on attracting visitors. - Grow the profile of the Riverina Murray region, specifically in the capital city markets of Sydney, Canberra, Melbourne and Adelaide. - Identify and work to improve the region’s accessibility by road, rail and air travel. - Focus on the opportunities to increase visitation from international markets. Subscribe to our newsletters here: http://destinationnsw.us16.list-manage.com/subscribe?u=0cec0887f5c5a4041f232df86&id=74430c9ba0