Destination North East England

Destination North East England is a regional partnership with an ambition to double the size of the visitor economy in ten years. The region will work together to improve skills, develop products, work with travel trade, drive innovation, support business events and improve the accessibility and sustainability of the sector. The North East has been chosen to deliver the first-ever Destination Development Partnership pilot in England, receiving £2.25 million from national government. The pilot will be led by NewcastleGateshead Initiative (NGI) on behalf of the region, working with delivery partners Visit Northumberland and Visit County Durham and in partnership with all seven local authorities. The partnership pilot will act as a potential blueprint for the rest of England and help shape the future landscape of tourism organisations, delivering local economic growth through the visitor economy. This pilot has been the catalyst for the development of a ten-year plan that will double the size of our visitor economy and position our region as a must-see destination, whilst attracting private investment and driving growth. This is a regional collaboration and an incredible opportunity to grow the visitor economy in the North East of England, developing our regional eco-system and supporting industry. Destination North East England operates across all seven local authorities.