Encircle Media Agency

Given that influencer marketing is still maturing, managing the relationships between consumers, influencers, and brands has been challenging for marketing teams. Encircle Media was founded to help bridge this gap and create the link businesses have been asking for. While it used to be routine to ask a friend, family member or neighbour for advice about your purchases, it has become increasingly common to look to social media influencers instead. Instagram has 500 million daily users and your average person’s daily social media usage is up to 135 minutes per day. Up to 40 per cent of people have bought an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube with 53 per cent of 19-24 year-olds following Influencers on Instagram. Encircle Media focuses on video content as 33% of Instagram users prefer to receive “Videos on their Feed with Sound” from influencers. On average, 72.2% of social media users who follow an influencer, follow “Lifestyle” influencers. This is why Encircle Media uses “ordinary” people as influencers. Products and services are reviewed thoroughly before we promote them and only influencers who strongly agree with the product/service they are promoting will be used. Encircle Media works with companies from many industries including travel and hospitality, beauty, fashion, cosmetics and; food and drink.