DIALCO DISTRIBUIDORA S.R.L

DIALCO is a cosmetic distributor, with a food and beverage division, aimed at wholesalers but with a showroom and sales for retailers. It was founded 40 years ago by the Loewen family, whose Germanic origin has been highlighted in their name: Distribuidora Alemana de Cosméticos (DIALCO). In October 2019, it was acquired by a SRL led by Ivonne Fischer Kayser, also of German origin, and Hugo Vigray. Throughout its history, it has not been characterized by advertising, with a few exceptions, with offers in print media. The new administration incorporates new sales and visibility policies in the market, which forces it to establish a presence in the digital universe, with an emphasis on social networks. This plan prioritizes the role of the retail sales room.