Digital Blue Creative

As a world of advertisers flood the search engines, click prices continue to rise rapidly. In fact, according to a recent AdGooRoo study, Google CPCs rose 40% between 2012 and 2014. As a result, making search engine marketing profitable is becoming increasingly difficult. With an even lower barrier to entry, the social networks are seeing a similar trend. As advertisers flood the digital marketplace through self-serve tools and automation, click costs are climbing. To combat these rising prices, we use counter-intuitive, against-the-current thinking to outsmart the competition instead of outspending them. By combining creative advertising thinking with a sophisticated multi-channel approach, we create branding experiences that are unique, compelling, and profitable. To tie it all together, we use our team’s 14+ years’ worth of web analytics experience to monitor cross channel analytics and attribution closely to ensure our tactics for digital marketing work in conjunction with all other online and offline marketing efforts.