Digital Glances DOOH

In response to the developments in the Kingdom of Saudi Arabia in all areas, including the boom and expansion of commercial organizations and the newcomers with their new ideas, the need for non-traditional advertising media has grown in line with the boom in business and with current generations’ way of perceiving and accepting commercial advertising. Based on that Digital Glances (DOOH) was launched with an innovative idea that exists in non-traditional venues for advertising media. The idea was built on the attractiveness of visual advertising to the recipient through the use of digital screens in car service centers (Gas Stations), where the waiting time is used to display advertising and promotional materials. ﺗﻤﻠﻚ ﻟﻤﺤــﺎت رﻗﻤﻴــﺔ ﺷﺒﻜﺔ شاشات رقمية ﻟﻠﺪﻋﺎﻳﺔ واﻻﻋــﻼن ﺗﺘﻮاﺟــﺪ ﻓــﻲ أﻣﺎﻛــﻦ ﻏﻴﺮ ﺗﻘﻠﻴﺪﻳﺔ ﻟﻌﺮض اﻹﻋـــﻼﻧﺎت ﺟﺎءت ﻓﻜﺮة اﻟﻌﻤﻞ اﺳﺘﺠﺎﺑﺔ ﻟﻌﻤﻠﻴﺎت اﻟﺘﻄــﻮﻳﺮ اﻟﺘــﻲ ﺗﺸﻬﺪﻫــﺎ اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌـﻮدﻳﺔ ﻓﻲ ﻛــﺎﻓﺔ اﻟﻤﺠﺎﻻت وﻣﻨﻬﺎ ازدﻫــﺎر وﺗﻮﺳــﻊ اﻟﻤﻨﺸـــﺂت اﻟﺘﺠــﺎرﻳﺔ ودﺧــﻮل ﻣﻨﺸــﺂت ﺑﺄﻓﻜــﺎر ﺟﺪﻳــﺪة ﻟﻠﺴـــﻮق، ﻧﻤﺖ اﻟﺤﺎﺟﺔ ﻟﻮﺳــﺎﺋﻞ إﻋــﻼﻧﻴﺔ ﻏﻴﺮ ﺗﻘﻠﻴﺪﻳﺔ ﺗﺘﻮاﻛﺐ ﻣﻊ اﻻزدﻫﺎر ﻓﻲ اﻟﻤﻨﺸﺂت اﻟﺘﺠﺎرﻳﺔ وﺗﺘﺴﻢ ﺑﺠﺬب اﻷﻧﻈــﺎر وﻟﻔﺖ اﻻﻧﺘﺒﺎه ﻟﻀﻤﺎن ﻗﺒﻮل اﻟﻤﺘﻠﻘــﻲ ﻟﻤﻀﻤﻮن اﻹﻋﻼن اﻟﺘﺠﺎري. ﺑﻨﻴﺖ اﻟﻔﻜﺮة ﻋﻠﻰ ﻗﻮة ﺟﺬب اﻹﻋﻼن اﻟﻤﺮﺋﻲ ﻟﻠﻤﺘﻠﻘﻲ ﻣﻦ ﺧﻼل اﺳﺘﺨﺪام اﻟﺸﺎﺷﺎت اﻟﺮﻗﻤﻴﺔ داﺧﻞ ﻣﺮاﻛﺰ ﺧﺪﻣﺎت اﻟﺴﻴﺎرات (ﻣﺤﻄﺎت اﻟﻮﻗﻮد)، ﺣﻴﺚ ﻳﺘﻢ اﺳﺘﻐﻼل وﻗﺖ اﻻﻧﺘﻈﺎر ﻟﻌﺮض اﻟﻤﻮاد اﻹﻋﻼﻧﻴﺔ واﻟﺘﺮوﻳﺠﻴﺔ.