Digital Strategy Partners

Digital Strategy Partners (DSP) was established by Dennis Haugan in 2015 to provide Customer Experience (CX) consulting services. DSP works with clients and agencies to design customer centric experiences that bring together the right content and capabilities at the right time to help customers make the decision to select, maintain, and advocate your brand. As both a client and consultant, Dennis has been responsible for setting and executing digital customer experience strategies for over 20 years earning industry recognition from JD Powers, Forrester Research, Foresee, and Dynatrace (formerly Keynote Systems). The CX method that Dennis developed over the last 20 years has proven adaptable across a wide range of industries: telecommunications, software, retail, finance, healthcare, energy, and higher education. Dennis works with clients and agencies to design customer centric experiences that bring together the right content and capabilities at the right time to help customers make the decision to select, maintain, and advocate a client's brand. Over the last twenty years Dennis curated the best practices he developed into a suite of CX services available through consulting services. These CX services include: - Strategy – balancing customer and business wants, needs and goals within a pragmatic evolution plan - Personas – extension of marketing personas addressing customers wants, needs and goals throughout their lifecycle - Design – scalable methodology and framework for marketing campaigns, product launches, projects, technology platform implementations - Mapping – persona-lead, scenario-based customer journey mapping across the digital ecosystem and throughout the customer’s lifecycle - Roadmap – quick-win optimization sequenced with longer-term evolution Whether you’re a client that needs consulting support or an agency that needs freelancing support, contact me and let’s see how we can work together.