Online Advertising

Online Advertising is marketing refers to marketing techniques and strategies that use the Internet to target potential customers. It is a set of methodologies and tools marketing executives use to promote goods and services through the Internet. Benefits of online marketing: - A key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. Of the visitors that convert into paying customers, further analysis can be done to determine which channels are most effective at acquiring valuable customers. Analytics for web or mobile app experiences can help determine the following: Which online marketing channels are the most cost-effective at acquiring customers, based on the conversion rate of visitors to customers, and the cost of those visitors? Which channels are effective at acquiring and driving higher lifetime value for customers — such as email marketing, which drives repeat purchases to prior customers? Which cohorts of customers exhibit strong engagement behavior and a high potential for upsells — such as software or mobile apps, which expect to sell more products to customers with high engagement. Examples of online marketing: - Some examples of online marketing campaigns include: Canon advertises for search keywords related to "photography" on Google, Yahoo, and Bing search engines to market their cameras to a relevant audience to drive traffic to a specific webpage. Whole Foods collects email addresses on their website to create email lists that can be used to advertise new products, sales, and events in their stores. Dove creates video advertisements and shares them with their audience on Facebook, Twitter, and other social media platforms to promote favorable conversations about their brand and products.