Digital Pedigree

Digital Pedigree Core Specialties: — Fractional Leadership Roles (VP of eCommerce, Head of Retail Media) — eCommerce and Retail Media Strategy (new brand and product launches, assortment optimization, tools and technology integration) — Talent Development and Organizational Scaling — Cross-Channel Media Planning and Optimization — Strategic Innovation and Iterative Program Development DP champions an inputs-first approach to business. We believe that monitoring and improving your controllable inputs is the most efficient way to grow outputs. We are educators at heart, leaning on years of retail ecommerce management to convey knowledge and best practices. As such, DP is a good fit for brands seeking to build internal digital capabilities.