Direct Publishing LLC

Direct Publishing LLC publishes Small Business Sales, WTF (Without The Fear). Small Business Sales, WTF is a do-it-yourself book that helps entrepreneurs, micro and small business owners understand sales, the sales process, and how important new business development is to every business, as well as how small business owners can actually create sales on purpose. Many start-ups and micro businesses consistently cite “poor cash flow,” “lack of demand,” and “finding new customers” as their primary concerns and biggest fears regarding their business. Here is why finding new customers is so difficult for small business owners: Lack of Sales Resources: • Consultants and consulting companies tend to focus on larger businesses not micro and small businesses. • Many consultants focus on all aspects of business with selling as only a fraction of their offering. • Current sales books and magazines assume that owners already have a sales background and simply want to improve sales. Many small business owners are not trained in sales: • The small business owner’s dilemma: Do I sell today or run the business? • Owners who are not trained in sales are not always good “sales trainers.” • When an owner is talking to a potential customer, investor, partner, supplier, or bank, having an understanding of the “sales process” is critical. Business Survival: • When a competitor moves into town and sales drop, how do you fix the situation? • When the economy is turning sour, how do you avoid succumbing to the downturn? • Relying only on existing customers is dangerous. How do you acquire new customers?