Direct Fresh Limited

Direct Fresh Limited company information, Employees & Contact Information

Direct Fresh Limited (DFL) was formed in 2012 and provides food and agro products via an online platform with an in-house direct-to-home (DTH) delivery channel. In 2018 Bangladesh had a sudden influx of close to a million refugees in the southern part of the country, and DFL saw the potential to help thousands of people while sustaining a business. The company pivoted from a B2C to a B2B model to service the Rohingya refugee crisis in Myanmar. Currently, DFL is one of the largest food and necessities suppliers to the Rohingya camp in Cox’s Bazar, working closely with international aid organizations such as WFP, UNHCR, and UNDP. Amar Dokan – A Direct Fresh initiative –has paved the way for the incorporation of integrated payroll, retail and financial solutions, along with the replication of the ‘Fair Price’ concept through the country’s RMG sector. The project succeeded in successfully setting up the company’s flagship retail outlets within the premises of various factories, and the launch of this program has enabled and empowered the factory workers to gain access to high-quality basic essentials at very affordable prices. It also granted them the provision of interest-free monthly credit facilities at these retail stores. Apart from that, DFL has been the top grocery and food supplier for some international hotel chains, super shops and convenience stores, and many prominent restaurants and café in the country. With annual consistent sales revenue of over USD17 million, DFL is now in the process of expanding into other food verticals.

Company Details

Employees
2
Address
Dhaka, Awr Nib Tower 1213, Bd
Industry
Retail
NAICS
Retail Trade
Motor Vehicle and Parts Dealers
Sporting Goods, Hobby, Musical Instrument, and Book Stores
General Merchandise Stores
Miscellaneous Store Retailers
Nonstore Retailers
Professional and Commercial Equipment and Supplies Merchant Wholesalers
Miscellaneous Durable Goods Merchant Wholesalers
Miscellaneous Nondurable Goods Merchant Wholesalers
Other Motor Vehicle Dealers
Automotive Parts, Accessories, and Tire Stores
Sporting Goods, Hobby, and Musical Instrument Stores
Department Stores
General Merchandise Stores, including Warehouse Clubs and Supercenters
Other Miscellaneous Store Retailers
Vending Machine Operators
Direct Selling Establishments
Recreational Vehicle Dealers
Motorcycle, Boat, and Other Motor Vehicle Dealers
Automotive Parts and Accessories Stores
Tire Dealers
Sporting Goods Stores
Hobby, Toy, and Game Stores
Sewing, Needlework, and Piece Goods Stores
Pet and Pet Supplies Stores
Art Dealers
Manufactured (Mobile) Home Dealers
All Other Miscellaneous Store Retailers
Fuel Dealers
Other Direct Selling Establishments
Boat Dealers
Motorcycle, ATV, and All Other Motor Vehicle Dealers
Musical Instrument and Supplies Stores
Warehouse Clubs and Supercenters
All Other General Merchandise Stores
Tobacco Stores
All Other Miscellaneous Store Retailers (except Tobacco Stores)
HQ
Dhaka, AWR NIB Tower
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