DISAYA

Disaya Sorakraikitikul's journey from Thailand to the UK and her subsequent training at Central Saint Martins under Louise Wilson's mentorship highlight her dedication to pursuing her creative vision. Her decision to establish her own label instead of joining Alberta Ferretti showcases her independence and commitment to carving out her own path in the fashion industry. The recognition she has received, including awards in London and Paris and exhibitions at prestigious venues like the V&A museum, speaks to her talent and impact within the industry. Collaborating with industry experts like Nicola Neri and Daisy Walker for the brand's relaunch demonstrates Disaya's commitment to growth and innovation while staying true to her distinctive aesthetic. Disaya's unique interpretation of femininity, blending strength, sensuality, and mystery, as captured in Daisy Walker's striking visuals. The brand's new typographic design and logo not only reflect Disaya's innovative concepts but also pay homage to her creative roots at Central Saint Martins and her acclaimed "Imaginary Friends" collection. Daisy Walker's imagery successfully encapsulates the essence of the Disaya woman by juxtaposing elements of nature against pastel tones to evoke a sense of calm confidence and poise, mirroring the brand's evolution and the new characteristics embodied by the contemporary Disaya woman. Overall, Disaya Sorakraikitikul's unwavering dedication to her creative vision, coupled with her collaborations and distinct aesthetic, underscore her impact and growth within the fashion industry, positioning her brand as a unique and innovative presence in the global fashion landscape.