DIY Tourism

We created DIY Tourism because we believe the internet levels the playing field for everyone. Not every organization has the financial resources to hire an agency or digital marketing expert, but there are many effective strategies and tools for promoting your story and competing in the marketplace that you can (and should) implement on your own. Attend our conference or hire us for custom training and you'll learn how to tell your story in a compelling way that reaches the right audience and encourages them to take action. Session topics change every year based on trends in the travel and tourism industry as well as cutting-edge developments in communications technology overall. Join us at our next event or contact us about custom training so you can expand your digital marketing skills, strategize how to reach potential visitors, and learn to tell your community’s story in a way that creates growth and success for everyone. DIY Tourism began in 2016 when Chris Cavanaugh of Magellan Strategy Group and Justin Belleme realized there was a real need for actionable, affordable DIY tourism marketing training. They recognized that keeping up to date with digital marketing trends and changes was hard for tourism leaders and marketing professionals working for TDA’s, CVB’s, DMO’s, and other government organizations, as well as small business owners managing restaurants, attractions, events, and more. Together, with Learn Tourism lead instructor Sarah Benoit, they developed an event and educational curriculum they believe leads to better efficiency, more creativity, increased engagement, and more overall success for any region, company, or non-profit.