DKT Pakistan

In 1989, Phil Harvey founded the nonprofit organization DKT International to promote family planning & HIV/AIDS prevention through social marketing. Today, DKT International designs & implements social marketing programs in 18 countries around the world. Mission: DKT International’s core mission is to provide safe and affordable options for family planning and HIV prevention through social marketing. DKT makes its products and services affordable to the poor in several ways: Keeping prices low: In every country, DKT programs price at least one brand of every family planning method within traditional affordability guidelines. Putting products where the poor can access them: In addition to affordable pricing, DKT takes extra care to ensure that family planning products and services are available in rural, hard-to-reach, and low-income areas. Tailoring communications for the poor: DKT uses a language and style appropriate for the poor, and then delivers its messages through channels that actually reach them. Research focusing on the poor: To ensure that all of the above is done effectively, DKT conducts research on poor and vulnerable consumers to test for price sensitivity, product availability, reception and comprehension of messages and changes in sexual and reproductive health behavior, among other things.