DMS Research Ltd

DMS Research Ltd is an independent Market Research agency, with headquarters in Lagos (Nigeria). DMS has competence in all vital areas of marketing research methods, offering broad range of services both in ad-hoc and continuous research to organisations that are daily confronted with challenges of brand building and development of consumer-driven strategies Our mission is to add value to client business by providing marketing insights from the data. This mission is fired by the emerging challenges in the market place and the need to inject fresh, creative, and result-oriented ideas into marketing information with particular attention to quality data and unwavering commitment to professionalism, consistent delivery of result in practical and cost effective ways. Areas of Specialty: Retail Establishment Survey (Census) Retail Audit, Pricing and Distribution Tracking User Experience (UX) Research OOH Media Monitoring and Audit Other Research Methods Secondary Research – Desk /Exploratory research Primary Research: covering… Qualitative: Focus group discussion – recruiting, moderation etc. Extended depth interview/In-depth Interview (EDI/IDI) Ethnographic Studies Quantitative: Survey: Fieldwork and Quality Control Mystery Shopping Tracking/Retail Audit/Media Audit Product Testing Telephone Interview Internet Interview (basic studies only) Data Capture/Analysis Electronic Data/Panel Interview (In view) We are; A dynamic team of well experienced young professionals, creative and resourceful. Articulate - upwardly mobile. Multi lingual staff Competent - has in-depth knowledge of research methods and techniques. Professional - staff are well trained. Each having an average of 4 years data collection experience Local presence