DMY Studios

Founded in 2018 by Forbes 30 Under 30 Lister Demi Mae Yip, DMY Studios is a British sunglasses label creating timeless, trans-seasonal eyewear. Handcrafted from the world’s finest Italian cellulose acetate, each frame is constructed with quality, sustainability and functionality at its core. Since its launch, the six-year-old brand has gained cult status and can be found in over 60 premium fashion retailers across 19 countries including SSENSE, Luisa Via Roma, Kith, Revolve and Liberty London. Known for their signature nostalgic style and everyday comfortability, the label is beloved by celebrities and style icons including the likes of Kendall Jenner, Gigi Hadid, Hailey Bieber and Sofia Richie who have all been seen sporting DMY frames.