Dnanudge

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DnaNudge is the developer of the world’s first service to use consumers’ own DNA plus lifestyle factors to nudge people towards healthier choices while shopping. The DnaNudge service analyses and maps users’ genetic profile to key nutrition-related health traits such as obesity, diabetes, hypertension and cholesterol, enabling customers to be guided by their DNA towards healthier eating. The service has been developed by world-renowned biomedical engineer Regius Professor Chris Toumazou FRS and published geneticist Dr Maria Karvela. This ground-breaking in-store DNA testing service created to address an epidemic – obesity and Type 2 diabetes – has now been successfully adapted for the fight against a pandemic, with the development of the rapid, lab-free CovidNudge RT-PCR test. CovidNudge can accurately detect COVID-19 and other viruses in just over an hour, without the need for a laboratory, and is now in UK NHS roll-out.

Company Details

Employees
30
Founded
-
Address
30 James Street, Covent Garden,united Kingdom
Phone
+44 20 34095297
Email
ad****@****dge.com
Industry
Consumer Services
NAICS
Other Services (except Public Administration)
Religious, Grantmaking, Civic, Professional, and Similar Organizations
Social Advocacy Organizations
Human Rights Organizations
Environment, Conservation and Wildlife Organizations
Other Social Advocacy Organizations
HQ
London, UK
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News

Genetic Testing Pioneer DnaNudge Announces Completion of $60 Million Series A Investment Led by Ventura Capital - Business Wire

Genetic Testing Pioneer DnaNudge Announces Completion of $60 Million Series A Investment Led by Ventura Capital Business Wire

Assessing a novel, lab-free, point-of-care test for SARS-CoV-2 (CovidNudge): a diagnostic accuracy study - The Lancet

Assessing a novel, lab-free, point-of-care test for SARS-CoV-2 (CovidNudge): a diagnostic accuracy study The Lancet

Rapid Covid-19 test supports London Symphony Orchestra’s return to live performance - The Strad

Rapid Covid-19 test supports London Symphony Orchestra’s return to live performance The Strad

DnaNudge will tell you (nicely) if you should buy that queso - CNET

DnaNudge will tell you (nicely) if you should buy that queso CNET

CovidNudge: diagnostic accuracy of a novel lab-free point-of-care diagnostic for SARS-CoV-2 - medRxiv

CovidNudge: diagnostic accuracy of a novel lab-free point-of-care diagnostic for SARS-CoV-2 medRxiv

DnaNudge and NantNudge accelerate handheld AI genomics - Imperial College London

DnaNudge and NantNudge accelerate handheld AI genomics Imperial College London

DNA Nudge app review: can this wristband tell you the best diet for your genes? - The Times

DNA Nudge app review: can this wristband tell you the best diet for your genes? The Times

Robot kitties and smart trash cans are getting buzz at CES 2020 - CNN

Robot kitties and smart trash cans are getting buzz at CES 2020 CNN

What does the future hold for London’s scale-up scene? - WIRED

What does the future hold for London’s scale-up scene? WIRED

DnaNudge awarded 2021 MacRobert Award - The Engineer

DnaNudge awarded 2021 MacRobert Award The Engineer

Imperial College London's DnaNudge unveils lab-free DNA testing platform in Ghana - Modern Ghana

Imperial College London's DnaNudge unveils lab-free DNA testing platform in Ghana Modern Ghana

Fast lab-free COVID-19 test platform DnaNudge wins prestigious Academy award - Imperial College London

Fast lab-free COVID-19 test platform DnaNudge wins prestigious Academy award Imperial College London

NudgeBox guides better food choices for your DNA - Cambridge Independent

NudgeBox guides better food choices for your DNA Cambridge Independent

DnaNudge pop-up launches in Waitrose & Partners Canary Wharf and John Lewis & Partners, White City - John Lewis Partnership Plc

DnaNudge pop-up launches in Waitrose & Partners Canary Wharf and John Lewis & Partners, White City John Lewis Partnership Plc

Store gallery: DnaNudge unveils London flagship with in-store genetic testing - Retail Week

Store gallery: DnaNudge unveils London flagship with in-store genetic testing Retail Week

New device lets you shop for the right food for your body using your DNA - techguide.com.au

New device lets you shop for the right food for your body using your DNA techguide.com.au

90 minute COVID-19 tests: Government orders 5.8 million DnaNudge kits - Imperial College London

90 minute COVID-19 tests: Government orders 5.8 million DnaNudge kits Imperial College London

Rapid lab-free COVID-19 test delivers results in just over an hour - Imperial College London

Rapid lab-free COVID-19 test delivers results in just over an hour Imperial College London

Imperial startup launches flagship store in the heart of London - Imperial College London

Imperial startup launches flagship store in the heart of London Imperial College London

DNA test and phone app to ‘nudge’ Waitrose shoppers towards healthier food - Imperial College London

DNA test and phone app to ‘nudge’ Waitrose shoppers towards healthier food Imperial College London

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