Doria Communications

“What colour is your parachute?” Ours is turquoise: the colour of serenity, sophistication and intuitive energy. Some even believe it to be the “truth stone” and an emblem for enhanced communication, which perfectly aligns to the virtues we hold as a brand. But of course, when Richard Nelson Bolles wrote his infamous book that became the ultimate creed for job-hunters and career-changers since 1970, the question was not meant to be literal. It was meant to be a cheeky response to address the increased number of people “jumping out” of organizations, dissatisfied by their turbulent corporate journeys that left their futures up in the air. The parachute, therefore, became symbolic of temporary salvation while hoping to land on stable ground. For entrepreneurs, jumping out into the abyss of uncertainty is the journey itself. As with the principles promoted in Bolles’ book, our brand is deeply rooted in one thing: STRATEGY. Let us be your parachute. Our goal is to help entrepreneurs FEEL EMPOWERED. The winds of change are accelerating, and it is imperative for entrepreneurs to understand how ride this change in order to stay viable in a fast-paced digital, global economy. In the process, we also hope to redefine the proverbial “parachute” itself: not as a tool for career survival, but as a means for professional freedom – and perhaps even adventure! After all, the free fall is when you get the best view!