Doris Dorothea

BRIEF STORY Established in 1985, Cardina the holding company of Doris Dorothea has became the leader in reptile industry in Indonesia. After the long road of being supplier and distributor of reptile leather and finish goods to many brands worldwide, in 2013 Cardina were undertaken of its second generation. The second generation bring the youth energy and freshness on the manage- ment and decided to launch their own line of exotic leather bag. Doris Dorothea launched in July 2013, taken from Greek names Doris Dorothea is a combination of Greek ancient Goddes’s name and Greek modern name. As its name, they create modern handbag with the touch of classic that will beutifully wear time to time or they call it timeless elegance. BUSSINESS ACTIVITY Doris Dorothea established on 2013, within 2 years this brand has grown significantly, they conquered middle east market and become the most wanted reptile leather handbag brand there. In 2016 Doris Dorothea has 6 exclusive retailer in 6 gulf countries and not just doing online sales also in 2016 Doris Dorothea has collaborated with 5 multibrand boutiques there. Not just stoping there, now they are started to expand their wings to Europe and US and they also have their own ecommerce website to ease their customer to get their product worldwide.