Double Iron Consulting

Founded in 2021 by Bill Smith to support small business owners in their mission. Visionary and strategic, Bill is skilled at transforming ideas into action. Bill’s business education started practically from birth. Growing up in Birmingham, Alabama, Bill had a rare glimpse into the inner workings of the family business, Royal Cup Coffee and Tea. When his time came to head up the company, Bill drew upon his education and years of immersive frontline experiences within the company to serve as President and CEO. Over the course of his tenure, he oversaw the company’s strategic rebranding initiative and expansion into new capabilities for sales growth. While Bill remains on the board of Royal Cup, he is primarily focused on helping family business owners and executives achieve meaningful results for their own companies—whether that means navigating a family leadership transition or improving internal systems for smoother operations.