DoubleHaul Digital

DoubleHaul Digital guides senior executives to maximize digital products and revenue. How? By making complex digital challenges and new technologies highly understandable – and by creating engaging consumer experiences that achieve business goals. DoubleHaul was founded by Jenn Houser, an expert in digital strategy and product design. Recent work includes: Rethinking public radio & podcasting with Chicago Public Media • Created transformative public radio strategy & products • Led UX, design & dev of native apps & responsive website • Collaborated on central content library for industry-wide use • Helped establish digital-first organization & processes Shaping up a subscription box strategy for SweatStyle • Planned scalable inventory management & fulfillment • Defined monetization approach & pricing model • Provided pitch coaching & plan used to raise financing Scaling & monetizing mobile video for Viacom • Created & led mobile program to coordinate business groups & vendors • Led development of video player & backend, ads & reporting • Expanded test lab & automated testing to increase time to market • Apps include MTV, Nickelodeon, Tosh (Comedy Central), Game Trailers Jumpstarting a mobile expansion for Everyday Health Inc • Defined multi-brand mobile strategy, budget & execution plan • Led mobile program to deliver 17+ category leading apps • Provided app requirements, UX design & testing • Established internal mobile team, processes & capabilities Clients include: American Express, Chicago Public Media, Comedy Central, Everyday Health, First Eagle, Jillian Michaels, MTV, Nickelodeon, South Beach Diet, Taste of Home, Viacom, VH1, What to Expect