Dr. B's Elixir

That burning sensation we experience when eating spicy foods is caused by either capsaicin or Allyl isothiocyanate (AITC) binding with specific receptors located on nerve endings in our mouths. This binding triggers the sensation of heat/spiciness. The more condensed the capsaicin, the higher the Scoville Heat Unit (SHU), and the greater the burning sensation. Foods like Wasabi, Horseradish, and spicy mustard have AITC, which bind to a different receptor with similar effects as capsaicin. HOWEVER, there is yet another receptor in our mouth responsible for sending temperature changing signals to our brains, particularly cold / cooling sensations. Dr. B's Elixir's proprietary formula is the extraction of particular compounds in high volumes from specific hop & mint varieties that bind to this specific receptor. This sends a cooling sensation to the brain, neutralizing the heat sensation from those spicy foods. When the burning pain kicks in, spray Dr. B's Elixir in your mouth and immediately experience the soothing relief of science at work!