Dr. Batat

Dr. Wided Batat is a scientpreneur and the Founder of the Human-Centric Business Experience Mindset. She is a bestselling author and a top-cited researcher who explores the science behind human experience failures. Dr. Batat is one of the best marketing experts in the world. She is the Founder of the Modern Marketing with its experiential marketing mix tool. She also founded the Phygital Ecosystem and the Transformative Luxury Research (TLR) stream. She is an international author, outstanding bilingual (French & English) keynote speaker, entrepreneur, researcher, and top-rated Executive Education professor at leading French, EU, and American universities and top-tier business schools. Dr. Batat is an authority on business experience whose research bridges the gap between industry and academia. She published books in English and French that have sold hundreds of thousands of copies and have been translated into many languages. Dr. Batat has implemented her scientific knowledge across various industries to help design human-centric experiences focused on customers, employees, or brands. Her works have been featured in American and international media outlets. With a French-American professional and scientific background and living in Paris & New York City (Manhattan), Dr. Batat has been recognized as the Michael Jordan of human-centric business experience strategies. Her scientific works were highly recognized and received many outstanding awards. As a business ethnographer specializing in experience design focused on "business for good," she is a leading expert on how we can leverage the experiential 7E design tool to create experiences that enhance people’s well-being. As an enthusiastic scientist and editor, she published over 100 academic and business articles and +20 books, including her bestselling book Experiential Marketing: Consumer Behavior, Customer Experience, and The 7Es, translated into different languages. Her book has been named among the much-