Dr Michelle Ulor

I’m a music psychologist (BSc (Hons, MSc, PhD), consultant, DJ, and the founder of Kinos Studio, a pioneering music psychology consultancy transforming how brands, teams and spaces use music. My journey has spanned academia and industry, exploring how music shapes wellbeing, connection and impact by bridging the gap between theory and real-world application. From publishing academic papers and DJing around the world, to working with VC-backed startups and curating music for global brands, I’ve built a career at the intersection of music, psychology and innovation. Read more about my journey below: 💙 Kinos Studio Kinos Studio is a research-led music psychology consultancy helping brands, teams and spaces use music to enhance wellbeing, connection and impact Services: Creation & Curation, Strategy and Research Previous clients: Soho House, Design Hotels, Bupa, Lloyds Banking Group, ICA, Ministry of Sound and more. www.kinos.studio 🎓 Academia & Research PhD in Music Psychology (Focus: music, health, wellbeing, and musical imagery) 13+ years of research experience (mixed methods), presenting at international conferences, teaching, publishing papers, and public engagement Board member (Global Wellness Institute) 🎧 Music DJ for 13+ years, playing various sounds from ambient and R&B, to afrobeats and club Sets worldwide in London, Paris, Bali and for brands/platforms like Adidas, Mary Katrantzou, Tim&Barry, Pirate Studios and more Former NTS Radio resident (6 years) - www.nts.live/michelle Music journalist (Bylines: Resident Advisor, Crack, Electronic Beats, Truants, Insert) 🚀 Startups, VC & Academic Entrepreneurship Advised VC-backed startups tackling mental health, leading on research strategy, user testing and grant funding Former Deputy Programme Lead for Zinc’s Catalyst Programme (UKRI partnership), helping academics commercialise research Designed and delivered executive education programmes via London Business School, Newton Venture Program & LocalGlobe