Drinks101

Hi, I'm JP. I'm here to help drinks founders turbocharge their sales & marketing. I share my industry experience with beverage businesses to help them win in sales, marketing, product and innovation. After nearly two decades working inside some of Australia’s most exciting drinks brands, from household names (like Red Bull) to challenger upstarts (like Matso’s), I’ve learned what really moves the needle: – clear strategy, – consistent execution, and – a deep understanding of the industry’s moving parts. Today, I work directly with founders and leadership teams to offer behind-the-scenes support, commercial guidance, and hard-earned insight. Think of me as your secret weapon — there when it counts, helping you make smarter decisions that lead to faster, more sustainable growth.