Driven Activation & Marketing

Driven Activation & Marketing (DAM) was founded in 2024 by Professional Race Car driver Ryan Vargas and partners Patrick Kelley and Brian Meek; who both have extensive backgrounds in marketing and business development. Like many young racing drivers looking to get into the sport of auto racing, Ryan Vargas found out very quickly that to progress in the motorsports industry, you need to be savvy in the world of marketing and the execution of programs. After making headlines with his partnerships with TikTok and Reddit while growing current programs with brands such as Léargas Security and Critical Path Security, Vargas and team wanted to create a space for professionals, individuals, and new/emerging brands to get the marketing materials they need all in one place. Driven Activation and Marketing strives to provide the highest quality marketing materials in services in one convenient place. Services include Graphic Design, Photo and Video services, Animation, and Social Media Management/Support; with additional white label services to be explored as time moves forward.