Driven, Private Equity

Based in Mexico City with interests in media, marketing, culture, design and technology companies. Driven comprises a series of successful businesses in the largest spanish-speaking market of America. CAPITAL DIGITAL Capital Digital is a leading digital media group in Mexico. Its brands include Pictoline, Chilango, Sopitas, Travesías and Local. Capital Digital also owns Chilango Diario, formerly known as Máspormás -the predominant free daily newspaper in Mexico City- and Radio Chilango, our radio station broadcasting from 105.3 FM in Cdmx. Pictoline features two mobile video games, Dilemo and Quetzi. Pictoline’s first animated TV series 'La Vida Secreta de tu Mente' made its debut on the HBO MAX streaming platform last year. Bienal de Ilustración, Destino Futuro and Tacos Tacos are some of the main DTC initiatives at Capital Digital. SELVA Selva is a group of marketing agencies specialized in the fields of gastronomy, design, digital content, culture, technology and sports. The agency portfolio includes Paladar, Agencia Libre, Drama Video, ART, Team Sports Marketing and Go Live