Druk Digital Advertisement

Druk Digital Advertisement is a proposed small-scale business targeting those residing only in the Thimphu city currently and it shall be registered within the framework of the Ministry of Information and Communication. Druk Digital Advertisement is an idea to initiate the dissemination of information with the help of a television screen installed within city buses is born considering that more than 8000 commuters in Thimphu use city buses as their mode of transportation every day. Targeting them as the audience will help in reaching the much-required awareness campaigns and importance health and other notifications very efficiently and effectively to wider and to targeted audiences. Our initiative primarily aims to inform and educate people by advertising announcements and in due course of time. Based on that, our team has focused on expanding its potential through city buses. This platform, in particular, offers the opportunities to develop high-quality content in an engaging and relevant way. In addition, this plan will help in fostering communication and engagement with citizens. The plan lays out the responsibilities to be the leading advertising media.