DTB Distribution

Having identified the need for even more niche and luxury beauty brands trying to gain a foothold in Asia, DTB, the brand acquisition and distribution affiliate of Henatenn Holdings was established in 2017. DTB aims to build brands that inspire, and from its creation, unleashed its wealth of knowledge of the industry to secure exclusive rights for highly sought-after premium brands like Filorga, Bioeffect, Marvis and more. DTB introduces brands to the market and establishes distribution networks through a whole suite of services that include in-house branding, digital marketing, distribution and visual merchandising, trade/retailer engagement and training. More importantly, its trusted supply chain ensures the authenticity of products that are delivered to the customers. DTB’s quick success led to FMCG labels being added in 2020, as these brands were looking to capture the Asian markets, widely acknowledged to be the fastest-growing globally. DTB have acquired 14 brand-exclusive distributorships in Singapore including BIOEFFECT, MAVIS, EMBRYOLISSE and ISDIN. With consumer needs rapidly evolving and becoming more demanding, DTB will continue to grow its niche brands and cult classics to be made available to Asian consumers.