DTCXC

I'm Chris Harris, a fractional advisor, practitioner and founder of DTC by Chris—a consultancy purpose-built for scaling modern consumer brands through lifecycle marketing, personalization, and operational efficiency. With 15+ years of experience across brand strategy, media planning, project management, and retention marketing, I've helped grow brands across CPG, tech, wellness, and retail—from scrappy startups to enterprise powerhouses. I specialize in unlocking growth through email, SMS, content marketing, integrated media planning and customer data—balancing creative intuition with analytics-driven frameworks. I’ve built, scaled, and optimized revenue ecosystems for dozens of DTC brands—implementing zero-party data strategies, designing high-converting popups, and launching personalization quizzes. Whether you need a full-funnel customer journey, help improving your EBITDA, or want to make your marketing stack actually work together, I bring the strategic clarity and hands-on support to make it happen. I believe in building lean, agile systems that scale. No fluff, no jargon—just smart marketing that drives measurable results.