Due North, SureWerx

The DueNorth brand was proudly founded as Sure Foot® in 1984 and has continually served as the leader in traction aids that prevent slips, falls and injuries as a result of winter conditions. Our products, inspired by necessity, simplicity and love for the outdoors, are all based on innovative concepts with a focus on superior design, function and value. Whether it's for the casual athlete, the demanding outdoor enthusiast or the progressive industrial manufacturer, our products are designed to excel in a variety of elements for all-purpose and everyday use, and we take pride in our use of quality materials that deliver the best results. In 2019, Due North® became part of the SureWerx family of safety brands.