DUFFS Group

Duffs Group | Duffs Jewellers Family Owned & Operated Since 1927 | Geelong’s Premier Jewellery Destination Duffs Jewellers is a fourth-generation, family-owned business proudly serving the Geelong region for over 90 years. Founded in 1927 by Frank Alexander Duff, our story began with a small giftware shop in regional Victoria and has grown into one of Geelong’s most trusted names in fine jewellery. Rooted in tradition and driven by craftsmanship, we offer a carefully curated selection of fine jewellery, watches, and giftware – along with expert services such as repairs, bespoke design, and valuations. Our continued success is built on family values, personalised service, and a genuine passion for the trade. From a single store, Duffs has evolved into 7 stores across Victoria, while remaining true to the integrity and heritage our name represents. Find out more: www.duffsjewellers.com.au