Dynamify

Dynamify, which sells software as a service to contract caterers so they don’t have to build their own online ordering platforms, is on a mission to rid the world of queues. Founded in 2015 out of Maxwell Harding’s frustration with lunchtime queues, Dynamify’s digital ordering technology is now deployed in North America, the U.K., Continental Europe and Asia. Contract catering clients include Sodexo, ISS, Elior, Atalian, WSH, and CH&CO. Dynamify’s all-in-one technology contains all the features required by caterers within one platform: ranging from preordering and self-checkout to delivery. Dynamify’s proprietary algorithm tells operators how long it will take them to prepare an order based on the time of the day and the type of order, then intelligently matches demand and supply to predict accurate order collection times and reduce crowding. Dynamify’s analytics dashboard provides powerful insights, including predictions of each customer’s lifetime value and food consumption patterns using machine learning, which can be leveraged for personalised marketing and inventory management.