Explore The Eastern Route VMHA

Explore the Eastern Route is your guide to discovering the hidden gems, vibrant communities, and economic opportunities across Eastern Alberta. Led by the Veterans Memorial Highway Association, this regional initiative promotes tourism, entrepreneurship, and investment from Fort McMurray to Coutts—and all the welcoming communities in between. From cultural festivals and Indigenous experiences to small-town charm and business-ready infrastructure, Eastern Alberta is where tourism and growth go hand in hand. Follow us for community stories, event updates, quirky travel companions (like our iconic rubber ducks), and insight into the people and places shaping the future of Eastern Alberta. Break free. Take the Eastern Route. #ExploreEasternAlberta #EasternRoute #EconomicDevelopment #TourismEasternAlberta #CommunityGrowth #RegionalOpportunity #TravelBuddies #DuckTales