ECHOTAG

Interaction raises advertising ROI: that’s our guiding principle with ECHOTAG Ad Interaction Platform — a turnkey SaaS (Software as a Service) solution for all kinds of advertising campaigns. We apply ACR (Automatic Content Recognition) technology to bring interaction to broadcasted ad campaigns, thus inspiring customers to act. As a result, ECHOTAG provides real-time user activity statistics, increased brand awareness, and raised ROI. At ECHOTAG, we’re changing the way brands create and conduct ad campaigns through one simple, but extremely powerful principle: "interaction." ECHOTAG solves three major challenges for advertisers and brand managers: Challenge 1: The ROI for ads broadcasted over radio, TV, and content streaming services is low because the viewer does not remember the ads’ specific information and is unable to react to it. Solution: ECHOTAG allows the audience to automatically capture a broadcasted ad and interact with it during or after the show. Challenge 2: Common TV ads are too broad, too long, and too repetitive. They interrupt user’s viewing experience and offer only general information without providing specific deals, leading viewers to tune out ads completely or switch to ad-free content sources. Solution: ECHOTAG provides the means to accompany every mobile ad with the associated link pointing to the brand’s web page offering exclusive deals, coupons, clearance announcements, and more. Challenge 3: There is currently no way to collect data about consumers’ reaction to the ad since there is no interactive interface between the listeners and the ad. Solution: ECHOTAG monitors user’s actions inspired by the captured ad and reports these actions to brands.