EcoMyths Alliance, NFP

At EcoMyths, we empower people to make eco-friendly choices by presenting simple science in entertaining ways. Our vision is that environmental living will become accepted as mainstream and routine—instead of something perceived as extreme or hard. We seek to overcome the overwhelmingly negative messages surrounding environmental issues, which we believe discourage people from taking simple, positive steps that really can help green our world. • EcoMyths is not: Guilt-inducing, negative, political, or sensationalized. • EcoMyths is: Personal, centrist, and grounded in science. Simple but not overly simplified…and fun! It all starts with fun.