eDealya [Acquired by Human Demand]

eDealya was founded in 2010 by two former Amdocs employees whose passion is bringing clarity to online media. Traditional analytics companies focus on consumers’ static attributes such as age, gender, income, etc. We’re into determining your audience’s dynamic attributes, needs, and desires. These time-sensitive characteristics include upcoming travel plans, pregnancy, feeling under the weather, and other life events. Product positioning, targeted advertising, and other accepted methods of marketing rely heavily on general target audience segments and marketers’ perceptions, but these methods are not accurate and have not been improved upon – even with recent technological innovations. eDealya’s staff eats, breathes, and sleeps media, culture, trends, and their affect on social interactions. Using our proprietary technology, we aggregate and analyze social data to provide actionable insights or an instantly personalized experience for our clients’ customers. eDealya was developed to enable brands to go beyond likes and followers, enhance engagement, and automate growth resulting in an increased ROI. We are forward thinkers, technology nerds, and social junkies who developed eDealya’s core technology, and its suite of products, to support agencies, their brands, and most importantly, the end consumer.