eefke. || Blendid Concepts

2010 - 2017 Eefke from eefke. contributes to the development of brand driven strategy and design results. As a conceptual thinker and as the (operational) brand manager of the development and implementation of physical, visual and on line design results. She also coaches entrepreneurs with regard to corporate story and identity tools; lectures about (visual) brand development and works together with different creative design agencies to strengthen the brand context of their design projects. Preview showcases (on request): 1. Operational brand management | rebranding NN || NN Group - 2015 Operational management of finalising the on line rebranding of the Global insurance brand NN. Writing an internal (practical) manual for brand and communication managers about brand management. Have a look at the NN Brand portal: https://nn-brand.com 2. Retail development of ING Branches | ING Netherlands || 2012-2013 Retail concept development and managing the realisation of renewed Bank shops, including different Coffee service concepts within the Bank shop. Visual example of a renewed Private Banking location: https://www.ing.nl/privatebanking/themas/over-private-banking/kantoor-wassenaar/index.html