EFASHION CHINA

Founded in 2008 and headquartered in Shanghai, eFashion has become a leading e-commerce service provider trusted by international brands. With over 500 employees, we specialize in the global fashion and lifestyle sectors, offering one-stop e-commerce solutions, including brand consulting, store operations, digital marketing, IT solutions, and customer service. In 2021, eFashion was acquired by Baozun, China's premier e-commerce service provider. Now operating as an independent unit within Baozun, we leverage its vast business intelligence and resources. We offer front-end e-store operations, digital marketing, customer service, and back-end IT development, along with tailored brand consulting to support growth. Our clients include fashion groups like Inditex (Massimo Dutti), H&M (COS, ARKET, &Other Stories), Gap, Paul Smith, Zimmermann, and sports brands like Lululemon and Jack Wolfskin. Many partnerships have thrived for over five years, with eFashion playing a key role in their e-commerce presence in China. With 16 years of expertise in the Chinese market, our team bridges language and cultural gaps, helping brands succeed online.