EGERIIA

As you probably know, advertising is very expensive while it is crucial to publicize the activity of any company. It is even advertising on which the development of a company depends! However, for SMEs and VSEs, this advertising is only rarely accessible. A vicious circle is thus likely to begin. To support small structures in their launch and in their young growth, our project provides a very affordable visibility solution. It thus aims to democratize advertising for the “little ones”, young entrepreneurs, craftsmen, local merchants, etc. All these entities whose limited budget does not allow access to communication and therefore to growth prospects and would determine their future against them. This is what happened to many companies whose product was good value for money. The project does not stop there. At the same time, he tackles another side of a societal problem: inflation and the growing loss of purchasing power in a society of hyperconsumption. This is how the project intends to generate income for individuals in a precarious situation. Our muses circulate on bicycles, equipped with a floating flag or a trailer, will tow an advertisement of their choice, and will represent a brand that will make sense to them (or not, it can simply be a question of earning money), it can be the local artisan, their favorite ice cream parlor, their ready-to-wear store around the corner, etc. This act of towing advertising is as lucrative as it is committed, in the sense that it restores local businesses to their former glory. The consumer is no longer “victim” and passive but engaged and active! He campaigns for a merchant whose values he shares.