Eight Strategy - A Growth Consultancy

Eight Strategy is a Growth Consultancy focusing on insight, membership and event support. Started eight years ago by the two founders, Alistair Moore & Helen Hoyle. We are a Director led business, meaning the Directors you meet, are the ones that work on your project from start to end ensuring consistency and senior level experience. Our experience over the years has been in insight and branding agencies across a wide range of sectors, resulting in a specialism with membership organisation, using our experience to help our clients understand their markets and drive growth. The three areas we focus on are: Insight – we use a range of research techniques to deliver commercial actions in brand development, NPD, segmentation, consumer understanding, annual membership surveys and more. Membership growth – we work with membership organisations on growing membership numbers be it through insight projects e.g. member segmentation, member insight / understanding and brand re-positioning; or via lapsed member renewal campaigns where we have found that calling them within three months of lapsing delivers an ROI on our fees of between 8 and 15 times. Event support - this is a growing area for us as clients are recognising the value in talking to their delegates, exhibitors, speakers and sponsors at the event, in the moment, as well as calling afterwards. It generates a far greater response rate, rather than relying on an e-shot request, as well as delivering deeper insights into whether the event content, delivery, set-up, cost etc are working well.