Eighty Twenty CMO

Ever wonder why some companies succeed in scaling while others fail? The companies that survive and thrive figure out what 20% of their marketing effort is leading to 80% of their results - and they use this information to spend more on the marketing that actually matters. Over my 13 year career in Performance Marketing, I’ve helped companies grow by doing exactly this, first as a multi-disciplinary, digital marketing subject matter expert, and then through a variety of progressive marketing leadership positions. I now help companies on a ‘fractional’ (or part-time) basis who need marketing leadership to help scale their businesses through Performance Marketing - which is the marketing that directly drives the revenue pipeline. Services Offered 1. Fractional CMO -KPI-driven marketing leadership designed to measure, make scalable, fill and optimize the revenue pipeline through getting the right talent, direction and software in place. Offered in 90-day sprints. -Designed for companies that need to scale their marketing efforts but don’t want or need a full-time CMO just yet. 2. Performance Marketing Due Diligence -Audit and analysis of existing revenue pipeline to identify revenue predictability and also opportunities to make the revenue pipeline stronger. -Designed for Venture Capital and Private Equity groups that want to better understand the revenue potential of their investments (and for startups that want to be investment-ready). 3. Building Performance Marketing Teams -Sourcing, assessing, and hiring hard-to-find Performance Marketing / MarTech talent. -Designed for companies that need to fill a Performance Marketing / MarTech role(s), or need their entire Performance Marketing team planned and built out from scratch.