EIPlatform

EIPlatform is being developed from the ground up to provide a solution to these issues by facilitating effective, direct interaction between brands, participants and the audience. One of the key aims of EIPlatform is to replace agencies with a single point of entry to the market for more personalized and efficient direct marketing. Security of transactions is a key element in the development of the platform, and one that is sadly missing from the current esports market. The platform will simplify the current fragmented market and allow access for smaller teams to the large advertising budgets involved at the top level of the industry. At the same time, it will allow all sizes of new advertisers and brands to access the audience much more easily. EIPlatform’s advanced data management and analysis, made possible by blockchain and smart contracts, will allow brands and advertisers to understand and target their desired audience segment more effectively. They will be able to measure the performance of their investments and identify new opportunities within the esports marketplace. The EIPlatform currently has no competition in esports. With the team’s technical ability and unique understanding of the problems faced by those in the esports industry, they are confident that the concepts underlying the project are solid. The team is headed by Sergey Nevodnichiy, the founder and CEO of Russia’s most successful esport team, Team Empire. He says, “The scope of the EIPlatform is ambitious, but there is no doubt that the EIP team have the right combination of abilities to succeed in this venture. EIPlatform has the potential to be a game-changer for the esports marketing industry.”