EK KUTUMB SOLUTIONS

At Ek Kutumb, we uncover the values, beliefs and worldviews that shape how Indians relate to the environment and economic opportunity. Our research goes beyond opinions to understand what truly motivates or blocks people from taking action. We work with governments, businesses, and civil society to design strategies that align with what matters most to people, enabling environmental protection that also creates prosperity. Our interdisciplinary team combines rigorous methods with cultural sensitivity, collaborating across sectors to deliver insights that are grounded, actionable and enduring. Inspired by Vasudhaiva Kutumbakam, the belief that the world is one family, we help shape a future where all Indians can enjoy clean air, meaningful work, and a healthy environment.