ELAbrations™

The ELAbrations™ is more than an awards ceremony—it's a genuine celebration of loyalty, the European Loyalty Association ( ELA) way. Rooted in authenticity, inclusivity, and purpose, this event brings together loyalty professionals from across Europe to recognise the people, programs, providers, and brands that excel at building meaningful connections with their customers. With an anticipated 250 attendees, this special evening follows Day 1 of The BIG Handshake Loyalty 2025, the ELA's flagship event in Amsterdam every October. Guests will enjoy a cozy, welcoming atmosphere filled with music, delicious refreshments, drinks, during a relaxed ceremony. No black ties or tiaras! What makes it different? No judges. No sponsorship bias. No award entry fees. No flashy pitches. No polished submissions. It’s about recognising real achievements per country, as chosen by the people who live and breathe loyalty every day: the ELA members. The integrity of the ELAbrations™ rests on this simple principle: eliminating the barriers often seen in traditional awards so we ensure that the recognition is earned, not bought. It's a heartfelt celebration of loyalty done the ELA way. Authentic, inclusive, meaningful. www.tbhloyalty.com www.europeanloyaltyassociation.com