Element Digital Consulting | AI Automation

Element Marketing partners with mid-size companies seeking to target, engage and convert high-value clients. We implement client attraction and sales conversion strategies for companies to: 1. Target your ideal clients to generate more profit and value 2. Have your existing clients increase their spend in your services. 3. Nurture and engage clients to increase client retention and referral rates. 4. Increase your profits and sales conversions. Key client markets incl: Professional Service firms, Technology service providers (Enterprise Software/VARs/Distributors/MSPs), E-commerce businesses, & B2B and B2C firms. What we do is implement acquisition, cross-selling, retention and referral campaigns for our clients. For all engagements, we have a complete marketing team that includes project managers, data analysts, paid ad buyers, graphic/web designers, email marketers, copywriters, and so on. We can operate as an extension of your in-house marketing team, or have our specialist team manage the full end-to-end strategy. TECHNOLOGY SERVICE PROVIDERS: Focus on Vendors, Enterprise software, MSPs, VARs, Distributors and solution providers with 20+ employees. We set up strategic campaigns and marketing structures for service providers to: - target and expand your corporate client base. - secure large-scale service contracts by targeting SME companies with 50+ desks. - professionally engage & generate booked appointments for your sales teams with C-level executives in your target markets. - open up market opportunities, introduce new & existing product lines/services to SMB and mid-market accounts in your vertical markets, niche segments & targeted industries. The campaigns are devised as a two-sided 'corporate client acquisition' strategy to complement your BD and sales teams. FRANCHISE GROUPS: Specialise in lead-gen and CRM database re-marketing. Our projects with franchise groups involve: 1) building out online lead-gen campaigns to drive financially qualified buyers to booked appointments. 2) re-marketing to your back-end database to speed up your ability to convert more candidates into franchisees. There a 3 big focus areas we help franchise groups with: - generating high-quality leads who see the value in what you have to offer (and are ready to move forward in the buying process). - building and filtering a database of qualified buyers who are ready-to-invest in a business or franchise opportunity. - devising campaigns to support their market & growth strategy. (Eg. growing their brand and franchise awareness in the market, it may be opening X-stores in a given period or location, selling existing franchise stores etc.) Campaigns are built to align with your business strategy, drive market awareness of your sales opportunities and secure appointments with qualified franchisee buyers. PROFESSIONAL SERVICES: Partner with professional services firms from the upper small to the mid-tier range, typically with annual revenues between $15M-$150M. The aim here is to sell more services & increase the revenue from their current client base. PAID AD CAMPAIGNS: Paid Ad campaigns provide a strategy, incentive & offer to maximise the opportunity for businesses to generate sales enquiries. Our campaign strategies identify & target a client that is interested in taking advantage of your offer. We run paid Ad campaigns for businesses that: - require a high volume of phone enquiries. - have sales teams that need to handle enquires and meet quota. - need prospective customers to dial an inbound phone number (after viewing an Ad and direct offer) - provide estimations/quotes/demos when prospective clients call direct - need a customer to make a purchasing decision on their site. - operate in a fast-growing (highly-competitive) industry. Need to be advertising and promoting to generate leads. Our paid media and SEM campaigns primarily focus on Google Adwords, Facebook ad platform, and other key media networks.