Elevate FMCG

We are experienced non-executive directors with a proven track record of helping FMCG brands navigate challenges, shape strategies, and unlock sustainable growth. Acting as independent experts, we bring clarity to the chaos of entrepreneurship, providing the guidance and accountability founders need to thrive. Why Choose Us? With decades of combined experience in retail and digital marketplaces, we have scaled and exited successful brands, battled through industry challenges, and delivered measurable results for over 50 FMCG businesses. From securing supermarket listings to optimising multi-marketplace strategies, we understand what it takes to build resilient, scalable brands in an unforgiving industry. What Sets Us Apart? • James Dawson: A seasoned entrepreneur with a 12-year career in FMCG, including launching two successful brands, securing investment, and exiting with a wealth of retail and export experience. • Alex Miller: A digital growth expert, founder of Unpack Marketplaces, with expertise in scaling FMCG brands on platforms like Shopify, Amazon, and TikTok Shop, leveraging data-driven strategies to deliver tangible growth. Together, we combine hands-on industry insights with a passion for empowering entrepreneurs to focus on the bigger picture while we provide strategic direction and results-driven solutions.