ELRAYA for Trading & Marketing

- El Raya Company was founded in 1994, initially specializing in the trade of door linings. - In 1996, the company began importing products from abroad, becoming an agent for renowned brands such as ITO, DAF, and CISA. - By 2005, the company expanded and reorganized its management into two branches: the import and wholesale branch, and the retail branch, which also sold local iron products and paints. - In 2011, further commercial expansion occurred at the company’s sub-level: - Import and wholesale branch: Expanded its range of iron products and added new items like door sills, hinges, locks, nails, stair runners, and various door and kitchen accessories. - Retail branch: Offered all local brands of paints and acted as an agent for major paint companies (GLC, Sipes, Pachin, etc.) in Gharbia. - By the end of 2020, the company underwent a comprehensive reorganization in collaboration with external institutions to develop regulatory policies for the import and wholesale branch. Additionally, an expansion plan was formulated with advertising institutions to achieve significant market growth during 2020 and 2021, continuing to the present.