EMBRACE

Embrace Group is a multi-specialist organization dedicated to delivering excellence in corporate mobility, business and sports events, tailored travel solutions that enhance work-life balance, and cutting-edge technology for the travel and tourism industry. With its international service hub based in Portugal—one of Europe’s key ecosystems for innovation and entrepreneurship and additional operations in Angola, Mozambique and a partnership in Algeria —Embrace leads across these dynamic sectors. Embrace unites a portfolio of distinct brands, each with its own unique identity and innovative value proposition: Travelstore American Express GBT (corporate mobility & travel management), Emotionstore (Incentive, corporate and sports events), Lab - Pharma Events Engineering (pharmaceutical industry events), Mundiconvenius (organisation of congresses), Allways - Designers of Unique Journey (tailored travel and work-life balance solutions), Around Vector (technology solutions for the travel and tourism industry). Through strategic partnerships with global leaders such as American Express Global Business Travel, which it represents across four international markets, Global DMC Partners (corporate events), and Serandipians (luxury travel), Embrace ensures its clients benefit from both global reach and local expertise. What sets Embrace apart is its specialized, targeted expertise that consistently delivers value across its business units. Just as important is its corporate philosophy: a culture of listening, humility, and continuous learning, particularly from challenges. Embrace thrives on its ability to adapt and innovate, driven by an ambitious vision that motivates its teams. Furthermore, Embrace is deeply committed to environmental and social sustainability, proudly earning the "ESG Engaged" seal from Turismo de Portugal. The group continues to pursue ambitious ESG goals, striving to make a positive, lasting impact on society and the planet.